Professional Paging Made Simple
The Magic Microphone MM1 is a purpose-built microphone designed exclusively for the Admaster audio system. Engineered for retail and commercial environments, the MM1 makes professional-quality announcements as easy as making a phone call—no technical expertise required.
Why "Magic"?
The MM1 eliminates the most common problems with traditional paging microphones:
Automatic Volume Leveling - Whether someone speaks enthusiastically or quietly, the output is automatically balanced to professional broadcast levels. No more ear-piercing announcements from loud speakers or inaudible whispers from shy staff members.
Intelligent Priority Management - Color-coded buttons make it intuitive to choose the right priority level. Staff instinctively know which button to press without consulting a manual.
Zero Learning Curve - If you can make a phone call, you can use a Magic Microphone. The simple interface means new staff are productive immediately.
Key Features
Automatic Volume Control
The MM1's built-in intelligence automatically adjusts volume levels, so users simply speak in a normal conversational voice. The system handles the rest, delivering consistent, professional audio quality regardless of the speaker's natural volume or enthusiasm level.
Color-Coded Priority System
GREEN Button - General Announcements For everyday announcements that queue politely behind currently playing messages. Perfect for:
- Departmental promotions
- Product availability notifications
- Staff communications
- Customer service announcements
RED Button - High Priority / Emergency Interrupts current messages for time-critical or emergency announcements. Reserved for:
- Emergency situations
- Urgent safety notifications
- Critical operational messages
- Lost child announcements
WHITE Button - Record Interval Promotions Press and hold to record promotional messages that play automatically at set intervals throughout the day:
- "Fresh hot chickens ready in the deli"
- "New season cherries just arrived in produce"
- "Special pricing on bakery items for the next hour"
YELLOW Button - Record Set Time Messages / Delete Records announcements that play at specific scheduled times:
- Store opening/closing warnings
- Department readiness announcements
- Timed promotional messages
Also serves as the delete function—hold immediately after recording (within 5 seconds) to delete a message.
Optimal Microphone Technique Built-In
The MM1 is designed for the way people naturally speak:
Talk Over, Not Into - The microphone is positioned so users speak across the top of the element, not directly into it. This reduces plosives (popping P's and B's) and creates more natural-sounding announcements.
Automatic Distance Compensation - When held at the recommended 50mm (2 inches) from the mouth, the MM1 captures clear, intelligible audio. The automatic leveling system compensates for minor variations in distance.
Ambient Noise Rejection - Advanced filtering ensures background store noise doesn't interfere with announcements, even in busy retail environments.