Blog posts of '2026' 'January'

How intelligent audio management can boost sales, improve customer experience, and empower your team

Explore the AV and technical production behind the World Indigenous Peoples' Conference on Education (WIPCE) in Auckland. It highlights how Edwards Sound transformed Shed 10 with a high-spec production package—including a 10m LED wall and full line array systems—to ensure 2,000 attendees felt physically and emotionally connected to the pōwhiri and cultural performances. The article contrasts "good enough" DIY setups with professional AV engineering, emphasizing that true event success relies on three pillars: high-performance equipment, technical expertise during setup, and an unwavering focus on the audience experience.